Growth Mindset Podcast

168: Hooked book summary - the science of forming habits - Nir Eyal

April 27th, 2021  |  Season 7  |  37 mins 58 secs

book review, customer engagement, hooked, startup, wiser than yesterday podcast

Me and my co-host, Nico Vereecke, discuss and review the book Hooked: Building a Habit Forming eCommerce Business by Nir Eyal. We get to provide you with practical insights to create user habits that stick and suggest actionable steps for building products people love. Nir's work is an essential cheat sheet for any startup looking to understand user psychology.

156: Making humans Indistractable - Nir Eyal, author ‘Hooked’ and ‘Indistractable’

February 2nd, 2021  |  Season 7  |  42 mins 17 secs

habits and attention, hooked, indistractible, social media

For those of us who feel hopelessly addicted to technology, this episode can offer some guidance on how to start breaking bad habits. Author and investor, Nir Eyal, shares the practical techniques to control your time and attention—helping you live the life you really want.

We dive deep into the steps we can take to take to regain control of our attention. We also discuss his four-step, research-backed model that will help you manage distractions and finally do what you say you will do.