The author of bestselling book Hooked: How to Build Habit Forming Products and more recently Indistractable: How to Control Your Attention and Choose Your Life.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Anchor.fm (acquired by Spotify) Product Hunt, Pantry, Kahoot!, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea, and Pana.
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