Growth Mindset Podcast

83: Question Everything. Let's start with Gender - Noam Kostucki

January 9th, 2020

Meet Noam Kostuki – a life artist and business coach with a diverse professional portfolio, the author of “You Are Your Brand” and “Seek to Keep: How to Find the Best Mentors and Keep Them,” and also the pioneer of a jungle culinary adventure called HiR Fine Dining in Costa Rica.

Having delivered two TED talks, delivered programs at Harvard and Yale, and spoken at over 80 international conferences, mostly on subjects related to “making money from doing good” and “creating masterpieces,” Noam is now an experienced teacher, consultor, coach and guide for business owners, entrepreneurs, creators, and investors.


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My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful.



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Learn why it is important to Noam to be adding value to the world and enjoying himself at the same time.

*Parts of us are always wanting different things and living in different matrices. We all want things that don’t make much sense when viewed from a broader perspective.
The only way to create something magical is to start with something impossible. *

Noam shares his radical and influential views about environmental change and other issues that need people’s attention or interest – how their points of view can be manipulated to make them directly link carbon emissions or other harmful substances to the damage they cause and try to be less negligent about such things.

Do I need to be constantly producing and always getting better every single second of my hour? Probably no. I could be hanging out and just having a nice time with the people here on the course and observing.

Our guest discusses how school teaches us the black and white reality, but it does not teach us how to deal with it. Whether we should maximize our time and stay productive and busy all the time or we should do nothing at all for at least some fixed time periods. Why, sometimes, finishing things that we start or sticking to them is not as important as we think it is? How gender roles are not fixed and how different errors can also make a business unique and successful.

*I think that the state of gender is definitely changing a lot. I think that the world is going through a new openness. I think that we’re going through a crisis of masculinity and I think we’re going to see a lot of changes around that. I think that the gender question is definitely going to be a big topic. *

Noam has an open, innovative, radical, and revolutionary approach to the topics of gender identity, diversity, roles, expression, sexuality, and much more. He believes that the focus is soon going to shift from the stronger or more masculine side of women to the softer or more feminine side of men.

*I love the feeling that as much as the last hundred years have been about empowering women and about elevating women. I’ve got a feeling that this next phase now and the next five years might be the beginning of reconnecting men with both masculinity and femininity. I can see the response to what I’m doing is so surprising. I mean, for metrosexual men and women in Costa Rica, in the US and the Philippines, young and old, it’s really amazing to see how people are responding. *

Noam discusses how being on a privileged side of the society in any way makes you unable to complain or be unhappy about anything – especially as a kid – when you keep getting told that there are people who are in a much worse condition. As a young guy, when you are frustrated, you are not allowed to cry because that is sissy, but you are not allowed to shout either. That creates bottled up emotions.

A moment that something becomes a routine. It’s time for me to change.


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