Growth Mindset Podcast

94: Better Copy for Better Business - Maggie Tuczapska

February 20th, 2020

"Great content will always beat even the best marketing strategy"

Maggie Tuczapska has been selling online since 2007 and she knows what it takes to make an online business thrive. Having spent 8 years in running ecommerce businesses, Maggie has gained valuable knowledge of SEO and social marketing.

Today, Maggie helps clients how to drive relevant traffic with the right keywords, how to design highly converting pages, how to write Google snippets and more during your project.

Maggie has evolved her SEO strategy with Google as she recently reached Google page #1 with a single blog post and no marketing within a matter of days. She now runs a free workshop on how it was implemented in her Facebook group.

Maggie and Rock Paper Copy

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My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful.



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Top Tips:

Blogging is a Powerful Tool

Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post. Often, these calls-to-action lead to any content asset for which someone would be willing to exchange their information.

Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks - Twitter, LinkedIn, Facebook, Pinterest - which helps expose your business to a new audience that may not know you yet.

Organic Marketing will be the Future

Organic marketing is any marketing piece you create that is not promoted on an advertising medium - blogs, videos, whitepapers, social media posts, slide shares, etc.

Organic marketing is best used to develop brand voice, enable authentic interactions with customers, educate and convert blog readers, and drive traffic to landing pages, your website, and other online assets.

It differs from Advertising because you do not pay to be on a medium. With organic marketing you can reach 5 people up to 3 billion. It really is unlimited. And no guidlines needed for you conent. Just make sure to not damage your brand with over-the-top content.

Never Give Up

Life is ever evolving; circumstances keep changing – sometimes very good, at times average and other times very harsh and difficult.

It is impossible to reach success without first failing a few times, so don’t let anything stop you from persisting. Nobody is programmed to be successful at the first try, that is why failure is a normal process in life. Failure is not the end but just a feedback to you suggesting that you change the method or the direction.

We all know of failure to success stories or the rise to fame lives of celebrities. Though these stories may looks like an overnight success but in reality success is always preceded by years of struggle, persistence and hard work. Instant success is a myth. Ask yourself, does it make sense to give up ?

Success does not come easily to people. To achieve such worthwhile and precious things require positive thoughts, self-control, deep commitment, regular action, high level of self-sacrifice, and a willingness to put in a lot of effort over a long period of time.


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