Growth Mindset Podcast

130: Anything is popsicle - Josh Lee, Northern bloc ice cream

August 3rd, 2020

Josh Lee

Left to right: Manolo Imperatori, Josh Lee, Dirk Mischendahl

The director and co founder of a rapidly expanding business, Northern Bloc. They focus on paying homage to the traditional flavours whilst adding a modern twist, but always staying true to the principle of using only the best natural ingredients.

Chef and chief creative Manolo Imperatori is a fourth generation ice cream maker and with Manolo’s help they started to source our ingredients and flavours from Italy. Their quality and range of products is next level. The new way they source their suppliers has dramatically increased their product quality. It was complete chance that their paths crossed but Manolo has allowed them to take their great idea and make it completely commercial viable.

Josh and Northern Bloc

Connect with Josh on Linkedin
Northern Bloc


My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful.



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Allow yourself to make mistakes

Making mistakes is a fundamental part of every cognitive process, whether solving a math problem, making important decisions,

Many people are afraid of making mistakes because doing so makes them feel horrible about themselves. But the truth is, mistakes can be like gifts. Mistakes teach us the importance of staying humble. We learn that we are only human and that mistakes are inevitable.

Without making mistakes, we would stay in our comfort zone, which leads us to inflexibility when things don’t work the way we want them to.

Avoid judging

Judging a person does not define who they are, it defines who you are.

Regardless of the reason, we don't have a right to judge anyone. The least amount of judging we can do, the better off we are. We need to learn to love and accept each other no matter what. When you show people that you accept them and are not judging them it makes them feel so good about themselves.

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